One label of his own, one brand on shelves in Target, and the collective he helped found in 2019.
His own clothing label, live at deeblock.shop since August 2024 — a Shopify store registered in Culver City, California, trading in USD. Six products, all in stock: the Logo Zip Hoodie at $75, the I Love DB Crewneck at $60, the Logo Cut Off Tee at $50, the Logo Tee and I Love DB White Baby Tee at $45 each, and the Deeblock Sunglasses at $35. Apparel runs S to XXL.
Open the storeThe personal-care brand he co-founded with the rest of AMP. It launched direct-to-consumer in February 2025 and went into Target stores nationwide on 7 July 2025. Aluminium-free deodorant, hydrating body wash, lip balm, body lotion — and the body mist line named On The Go Cologne, at $20. Fifty-two products live on tone.shop.
Open tone.shopFounded in 2019 to build a collectively owned content company. Duke is one of the first members and the oldest. The YouTube channel is at 8.16M subscribers across 302 videos; the group won Lifestyle at the 2023 Streamy Awards and Best Content Organization at the Streamer Awards.
Open the channel