Partners

Brands and
collaborations

Only relationships with a primary source. Each one is labelled for what it actually is.

DeeBlock
TONE
Target
AMP
Twitch
YouTube
What each of these actually isDeeBlock is his own label. TONE is the personal-care brand he co-founded with AMP, and Target is the retailer that has stocked it nationwide since 7 July 2025 — confirmed by Target's own newsroom, not by a press release he wrote. AMP is the collective he helped found in 2019. Twitch and YouTube are the platforms he broadcasts on, not sponsors. He is also scanned into NBA 2K25 and NBA 2K26 — documented in his own uploads — but no commercial agreement with 2K has been published, so no 2K mark appears here. Search results attribute a Jordan Brand deal and a Super Bowl LIX flag-football appearance to him; neither has a primary source, so neither is claimed here.